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SOHO Luxury Hair Color – Italian-made permanent and demi professional hair color by MOB Professional
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Nova 9+ Blonding Powder
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SOHO Complete Intro Kit – all 59 SOHO hair color shades, swatch book, wall chart and developers

SOHO Complete Intro Kit

Sale price$299.00Regular price $464.00
Clean Panel Remover
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The Hairstylist Deck: Collector's Edition
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The Hairstylist Deck: Collector's Edition

Sale price$47.00Regular price $97.00
Hand-Tied Accessories - MSRP
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Blonde Masters Program online course mockup
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Blonde Masters Program

Sale price$118.00Regular price $197.00
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Wide Balayage Board

Wide Balayage Board

Sale price$29.00Regular price $49.00
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Tortoise Shell MOB Balayage Board (Limited Edition)

Tortoise Shell MOB Balayage Board (Limited Edition)

Sale priceFrom $23.00Regular price $29.00
Stylist holding Nova 9+ lightener

Buy 2, Get 1 Free

Nova 9+ Lightener

SOHO Luxury Color in the salon

Permanent + Demi In One Tube

SOHO Luxury Color

Stylists learning balayage at a MOB live workshop

2027 Dates Are Live

Hands-On Workshops

The Proof: One Session

The Raw Lift Power of Nova 9+

Warm level 6 to bright level 9 in one service. Fast, raw lift with blue-toning technology built in.

“My highlights are processing 10–15 minutes LESS. The lift is the perfect clean blonde.” — Emily M., Wyoming

Shop Nova 9+

Before

Warm Level 6

After

Bright Level 9

SOHO Complete Intro Kit for salons switching to SOHO Luxury Hair Color

59 shades. One tube. Permanent + demi.

Why juggle multiple lines when one tube does it all? Flawless gray coverage, luminous shine and a natural, no-lines fade, with SOHO’s signature scent.

“I’m LOVING SOHO! The shine coming through from it after toning is crazy!” — June F., Louisiana

Shop SOHO Free salon demo class

Register and Save Up to 20% On Master Wefts

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Made for prosProfessional color, lightener and tools
Educator-developedBy the Masters of Balayage team
Questions? Ask usChat with our color concierge, bottom right