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The Hairstylist Deck: Collector's Edition
Tortoise Shell MOB Balayage Board (Limited Edition)
The Proof: One Session
The Raw Lift Power of Nova 9+
Warm level 6 to bright level 9 in one service. Fast, raw lift with blue-toning technology built in.
“My highlights are processing 10–15 minutes LESS. The lift is the perfect clean blonde.” — Emily M., Wyoming

Before
Warm Level 6

After
Bright Level 9

59 shades. One tube. Permanent + demi.
Why juggle multiple lines when one tube does it all? Flawless gray coverage, luminous shine and a natural, no-lines fade, with SOHO’s signature scent.
“I’m LOVING SOHO! The shine coming through from it after toning is crazy!” — June F., Louisiana
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