Luxury Color. Rooted in Science. Trusted by Artists.

Meet SOHO—a next-generation professional color line that delivers 100% gray coverage, seamless permanent-to-demi versatility, and a luxurious, stir-and-go consistency that makes every application effortless. Designed for modern stylists, SOHO empowers you to lift, deposit, and tone with total creative control—no whisk required.

Formulated with clean, high-performance ingredients and backed by real-world artistry, SOHO adapts to your technique while preserving the integrity of the hair. From root touch-ups to bold blonding, our curated shade range and dual-viscosity developer system ensure flawless results—every time.

What’s Inside:

✅ 59 Tubes of SOHO Color
A complete collection of our full shade range—from timeless classics to bold fashion tones—carefully formulated for vibrant, consistent results. Perfect for mixing, matching, and mastering any look.

✅ Swatch Book
Visualize every option at your fingertips. This comprehensive swatch book includes all 59 shades, enabling precise color matching and confident formulation during client consultations.

✅ Wall Chart
A pro stylist essential. Keep your formulations on point with this easy-to-reference guide outlining shade families, processing times, and mixing ratios.

✅ Full Developer System
All six developer options to match every color service:

✔️ 5 Volume (Thin)
✔️ 5 Volume (Thick)
✔️ 10 Volume
✔️ 20 Volume
✔️ 30 Volume
✔️ 40 Volume

Why Stylists Are Switching to SOHO:

⭐️ 100% Gray Coverage
⭐️ Converts from Permanent to Demi with Ease
⭐️ Soho Blume Infused⎯an intoxicating floral aroma
⭐️ PPD-Free & Resorcinol-Free – Ideal for sensitive clients
⭐️ No Whisk Required – Mixes to a smooth, luxurious consistency
⭐️ Dual-Viscosity Developers – Choose your control: thicker for bowls, thinner for bottles
⭐️ Infused with Premium Ingredients – Meadowfoam Seed Oil, Chestnut Extract, and Amino Acids for shine, strength, and hair health

Trusted by Artists. Loved by Clients.

Get started with SOHO today—before the Limited Edition Gold Balayage Boards are gone for good.

Flawless color. Elevated results. Your artistry, amplified.