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Nova 9+: Buy 2, Get 1 Free ยท Add 3 tubs, pay for 2 ยท Through Nov 16

2027 Trendsetter Tour: Reserve your seat from $149/mo

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      SOHO Luxury Hair Color โ€“ Italian-made professional hair color by MOB Professional
      SOHO Luxury Hair Color โ€“ Italian-made permanent and demi professional hair color by MOB Professional
      SOHO Luxury Hair Color โ€“ permanent and demi in one tube, 59 professional shades
      SOHO Luxury Hair Color
      SOHO 2.0 Natural โ€“ level 2 black professional hair color swatch
      SOHO 3.0 Natural โ€“ level 3 dark brown professional hair color swatch
      SOHO 4.0 Natural โ€“ level 4 medium brown professional hair color swatch
      SOHO 5.0 Natural โ€“ level 5 light brown professional hair color swatch
      SOHO 6.0 Natural โ€“ level 6 dark blonde professional hair color swatch
      SOHO 7.0 Natural โ€“ level 7 medium blonde professional hair color swatch
      SOHO 8.0 Natural โ€“ level 8 light blonde professional hair color swatch
      SOHO 9.0 Natural โ€“ level 9 very light blonde professional hair color swatch
      SOHO 10.0 Natural โ€“ level 10 lightest blonde professional hair color swatch
      SOHO 4.00 Double Natural โ€“ level 4 gray coverage hair color swatch
      SOHO 5.00 Double Natural โ€“ level 5 gray coverage hair color swatch
      SOHO 6.00 Double Natural โ€“ level 6 gray coverage hair color swatch
      SOHO 7.00 Double Natural โ€“ level 7 gray coverage hair color swatch
      SOHO 8.00 Double Natural โ€“ level 8 gray coverage hair color swatch
      SOHO 9.00 Double Natural โ€“ level 9 gray coverage hair color swatch
      SOHO 1.1 Ash โ€“ level 1 professional hair color swatch
      SOHO 5.1 Ash โ€“ level 5 light ash brown hair color swatch
      SOHO 6.1 Ash โ€“ level 6 dark ash blonde hair color swatch
      SOHO 7.1 Ash โ€“ level 7 ash blonde hair color swatch
      SOHO 8.1 Ash โ€“ level 8 light ash blonde hair color swatch
      SOHO 9.1 Ash โ€“ level 9 ash blonde toner swatch
      SOHO 10.1 Ash โ€“ level 10 icy ash blonde toner swatch
      SOHO 3.2 Matte โ€“ level 3 professional hair color swatch
      SOHO 5.2 Matte โ€“ level 5 professional hair color swatch
      SOHO 7.2 Matte โ€“ level 7 warmth-neutralizing hair color swatch
      SOHO 4.3 Gold โ€“ level 4 golden brown hair color swatch
      SOHO 5.3 Gold โ€“ level 5 golden brown hair color swatch
      SOHO 6.3 Gold โ€“ level 6 golden blonde hair color swatch
      SOHO 7.3 Gold โ€“ level 7 golden blonde hair color swatch
      SOHO 8.3 Gold โ€“ level 8 golden blonde hair color swatch
      SOHO 9.3 Gold โ€“ level 9 golden blonde hair color swatch
      SOHO 10.3 Gold โ€“ level 10 golden blonde hair color swatch
      SOHO 7.03 Natural Gold โ€“ level 7 caramel blonde hair color swatch
      SOHO 9.03 Natural Gold โ€“ level 9 warm blonde hair color swatch
      SOHO 4.4 Copper โ€“ level 4 copper brown hair color swatch
      SOHO 5.4 Copper โ€“ level 5 copper hair color swatch
      SOHO 6.4 Copper โ€“ level 6 copper hair color swatch
      SOHO 7.4 Copper โ€“ level 7 copper hair color swatch
      SOHO 8.4 Copper โ€“ level 8 light copper hair color swatch
      SOHO 4.5 Red โ€“ level 4 red brown hair color swatch
      SOHO 5.5 Red โ€“ level 5 red hair color swatch
      SOHO 6.5 Red โ€“ level 6 red hair color swatch
      SOHO 4.6 Violet โ€“ level 4 violet brown hair color swatch
      SOHO 6.6 Violet โ€“ level 6 violet hair color swatch
      SOHO 8.6 Violet โ€“ level 8 violet blonde hair color swatch
      SOHO 9.6 Violet โ€“ level 9 violet blonde toner swatch
      SOHO 10.6 Violet โ€“ level 10 icy platinum toner swatch
      SOHO 6.63 Violet Gold โ€“ level 6 hair color swatch
      SOHO 7.63 Violet Gold โ€“ level 7 hair color swatch
      SOHO 8.63 Violet Gold โ€“ level 8 hair color swatch
      SOHO 9.63 Violet Gold โ€“ level 9 hair color swatch
      SOHO 5.80 Pearl Natural โ€“ level 5 hair color swatch for gray blending
      SOHO 7.80 Pearl Natural โ€“ level 7 hair color swatch
      SOHO 9.80 Pearl Natural โ€“ level 9 blonde toner swatch
      SOHO 10.80 Pearl Natural โ€“ level 10 pearl blonde toner swatch
      SOHO Luxury Hair Color professional reference guide
      SOHO Luxury Hair Color professional reference guide
      SOHO Luxury Hair Color professional reference guide
      SOHO Luxury Hair Color professional reference guide
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional
      SOHO Luxury Hair Color by MOB Professional

      Masters of Balayage

      SOHO Luxury Hair Color

      $8.25

      5.0

      11 reviews 11 total reviews

      Why choose between permanent and demi when one tube does both? SOHO delivers flawless gray coverage, rich fade-resistant color, and luminous shine โ€” crafted in Italy, built for professionals.

      What makes SOHO different:

      • Permanent + demi in one tube โ€” no need to stock two separate lines
      • 100% gray coverage with a natural, no-lines fade
      • PPD and resorcinol free โ€” safer for sensitive clients
      • Luminous shine and signature Italian fragrance every appointment
      • 59 shades to cover every client in your chair

      Pairs perfectly with MOB Luxury Developer in 1.5%, 3%, 6%, and 9% volumes for precise, predictable results.

      Professional use only. Valid cosmetology license required to purchase. Ships worldwide.

      Shade
      Shade: 2.0
      In stock, ready to ship
       
       
      <p>Earn%20[points_amount]%20when%20completing%20this%20purchase.</p>

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      Pairs well with

      SOHO Luxury Hair Color โ€“ Italian-made professional hair color by MOB Professional

      SOHO Luxury Hair Color

      2.0
      $8.25
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