Luxury Color. Rooted in Science. Trusted by Artists.

Meet SOHO—a next-generation professional color line that delivers 100% gray coverage, seamless permanent-to-demi versatility, and a luxurious, stir-and-go consistency that makes every application effortless. Designed for modern stylists, SOHO empowers you to lift, deposit, and tone with total creative control—no whisk required.

Formulated with clean, high-performance ingredients and backed by real-world artistry, SOHO adapts to your technique while preserving the integrity of the hair. Whether you're formulating for coverage, toning, or creative expression, our curated shades and dual-viscosity developer system make flawless results simple—right from the start.

What’s Inside:

✅ 21 Tubes of SOHO Color
A handpicked selection of our most-loved shades—giving you a versatile foundation for beautiful, high-impact results from day one.

✅ Swatch Book
Includes all 21 shades for quick reference and precise, confident formulation during every consultation.

✅ Wall Chart
Keep your formulations sharp and efficient with this at-a-glance guide to mixing ratios, processing times, and shade families.

✅ Full Developer System

✔️ 5 Volume (Thin)
✔️ 5 Volume (Thick)
✔️ 10 Volume
✔️ 20 Volume
✔️ 30 Volume
✔️ 40 Volume

Why Stylists Are Starting with SOHO:

⭐️ 100% Gray Coverage
⭐️ Permanent & Demi Flexibility (just switch the developer ratio)
⭐️ Soho Blume Infused—an intoxicating floral aroma clients love
⭐️ PPD-Free & Resorcinol-Free – Safer for sensitive clients
⭐️ No Whisk Required – Mixes smoothly in seconds
⭐️ Dual-Viscosity Developers – High control or easy-pour, based on your technique
⭐️ Premium Ingredients – Featuring Meadowfoam Seed Oil, Chestnut Extract, and plant-based amino acids to restore and protect

Trusted by Artists. Loved by Clients.

Start your SOHO journey with the Starter Intro Kit and experience the color line trusted by top artists across the industry.

Flawless color. Elevated results. Your artistry, amplified.