It’s long been known that hairstylists are in-the-know when it comes to trends. But can we see the economic future based on what our clients are requesting? Some stylists on social media have claimed when high-maintenance styles go out, and lower upkeep styles like “old money blonde” start to trend, it’s a sign of oncoming economic distress.
You don't have to search far online for recent articles confirming that some people are feeling financially pinched and "luxuries" like high-maintenance hair are often the first to be cut. This Washington Post article discusses client concerns over changing pricing structures, raising costs, and reducing services in the styling chair.
The stylists argue they're being stretched too thin and burnout is all-too-common in this industry. Clients are feeling stretched too thin and aren't seeing value in what their stylists are providing. It can feel like we're at an impasse, but there's a way to find balance.
At MOB, our students learn to focus on the value you offer alongside the price you need to charge. You need to make a livable wage as a stylist that includes having time to take breaks and rejuvenate so you don't burn-out. Clients need to leave feeling amazing, have a great time in your chair, and look forward to returning. When these things align, you'll have happy clients who leave feeling like they got a great value for what they paid.
What do you think? Have you noticed your clients trending towards lower maintenance looks to stretch time between appointments? For stylists who have worked through other times of economic hardship, what did you do to stick it out?
Perhaps Old Money Blonde is just the counter-trend to boy-band highlights making a comeback? We’ll have to wait it out and see, if somebody has a hair trend crystal ball, please let us know!